Immune response: targeted concepts for building natural defences
Brenntag’s Nutrition team has married an efficacious vitamin and mineral complex with appealing botanicals and flavours to create market-ready immune health concepts.
Vitamins & minerals: superhero powers
With EFSA-approved health claims and a proven track record, vitamins and minerals are the ideal foundation for immunity products. In Brenntag’s new concepts, these trusted micro-nutrients are placed side by side with complementary ingredients such as botanicals or probiotics that can elevate and differentiate a product, adding depth, personality, edge and heightened consumer appeal.
“Vitamins and minerals have a proven success record and scientific proof – they are essential for maintaining immune system function. That is why we rely on these ingredients as the backbone of our concepts. Nevertheless, we see intensifying interest in extracts and other ingredients that do not have health claims but are linked to improving health and wellbeing or have a history of use in treating illnesses. Therefore, we combine both worlds in our concepts,” explains Thomas Fanzlau.
An enduring trend?
The question on many people’s lips is whether, once the pandemic passes, interest in immunity will pass too. Taking its lead from market analysts such as Innova, Brenntag’s Nutrition team is convinced that this is more than just a transient trend and that the long-term future for immunity products is bright.
“People understand that Covid-19 might not be the end; there might be new variations and new viruses in the future, so it is better if they can fight off these diseases without vaccines or medical intervention,” says Brenntag’s Michiel van Genugten. The products might look different, with emerging ingredients such as adaptogens, postbiotics and beta glucans coming into play, but, as he puts it: “The immunity market will be here to stay.”
If you are curious to learn more about our approach towards immunity, get in touch with our Brenntag Food & Nutrition experts. Let's discuss how we can provide you with a tailormade solution for your product.
Source: * Innova Consumer Survey 2020
Disclaimer: The data contained within this document is intended for information purposes only and is correct to the best of our knowledge. Any recommendations or suggestions are made without any warranty or guarantee. It is the sole responsibility of the user of the products to evaluate for each individual product its suitability for a particular purpose and the compliance with legal and regulatory requirements. In addition, nothing contained within this publication should be construed as a recommendation to use any product in conflict with existing intellectual property rights.