Making waves in LATAM: Targeting niche platforms with mainstream potential
Brenntag Food & Nutrition has strengthened its applications know-how significantly in Latin America (LATAM). A new plant-based concept shows a great approach in keeping an eye on current niches that have strong potential to go mainstream.
Creating synergies for formulation success
It’s a great example of how diverse ingredients can be neatly combined into a truly on trend concept to support evolving consumer demands. “The idea is to present the full package and try to promote our own brand,” Rebeca Alvarez Colin, Commercial Manager LATAM, Flavors, Fragrances & Food Ingredients notes. “This could be a great initiative to work together with our suppliers and present something that we at Brenntag F&N have developed internally and to show that to our customers,” she adds.
Tomás stresses that right now these types of products are a niche market, but that they have the potential to go mainstream in LATAM too. “I believe that as the technology evolves and develops at great partners like Roquette, manufacturers of good value vegetarian options will be able to get a more significant share on the market,” he notes. “It will take a while, but we are convinced that this is a great opportunity to lead the way in terms of category defining trends, particularly among the younger generations,” Tomás concludes.
The plant-based concepts reiterate Brenntag F&N’s position as a global supplier with a local approach to product development. It’s all about keeping an eye on current niches that have great potential to go mainstream.
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