Plant protein goes mainstream
While health is an important factor, demand is accelerating rapidly due to an increased awareness of the environmental impact of meat production. Millennials, in particular, are more conscious about the food that they eat and the way it is produced and as a result the demand for sustainable food choices will only increase in the forthcoming years.2
It’s no surprise, then, that the shift towards plant-based foods is among the top three consumer trends in North America. The global alternative proteins market is growing at double-digit rates and is expected to reach US$5.2 billion worldwide by 2020.
This move away from the high use of animal products and the subsequent rise in vegan, vegetarian and flexitarian eating means the focus is on traditional foods and ingredients – which in turn means substantial opportunities for new product development.
This is especially true in the case of innovations in vegan protein, otherwise known as plant-based protein. The number of food and beverage launches featuring pea protein has tripled globally in the last five years (2018 vs 2014) which makes it easier than ever for consumers to incorporate more plant-based food into their daily diets.
Challenges and support
The popularity of plant-based nutrition shows no sign of slowing down. At Brenntag Food and Nutrition, one of our aims is to develop healthy, sustainable, plant-based products that mimic the sensory experience – the taste and texture – of animal proteins and animal-based products.
Competition in this rapidly growing market is becoming increasingly intense, and so product differentiation is essential. This is where Brenntag can help.