Our aim: Finding solutions for you
Our Brenntag Food & Nutrition specialists have the knowledge and ingredients to support our customers in the food industry to master these technical challenges and find solutions to reduce sugar while at the same time meeting high expectations regarding naturalness, indulgence and attributes of premium products.
When asked for recommendations by our customers our technical experts always try to understand at first the function of sugar in the specific product formulation. We always consider sugar substitution from different angles – sensory, functional and regulatory aspects as well as consumer preference – and then discuss different options with you to find the best possible solution. A food manufacturer can take different approaches: simply reduce the sugar or introduce a new concept incorporating an additional benefit such as for example fiber enrichment. In both cases our technical experts in our 28 Food Application and Development Centers worldwide have the knowledge to support you in order to offer a choice to the consumers.
Something that can’t be argued is that consumers love the taste of sugar and that there is no other sweetener which can taste the same. In most cases you need a combination of ingredients that replace all the functionalities of the sugar in a recipe. With our knowledge and experience we can help our customers select the best sugar substitution that fits to the product specific matrix and consumer preference while drawing from a full range of high intensity sweeteners and bulk sweeteners and other alternatives such as fibers. Our Food & Nutrition experts present and discuss different options to you in order to find the best fit for the specific needs of your target group, the uniqueness of the new product formulation and how best to communicate it to the market.
Besides the technical challenges in such an endeavor the industry also faces a lot of regulatory challenges, especially in regards to labeling. The Brenntag Food & Nutrition team is there to guide you through these regulations – as we not only have the technical but also regulatory expertise in all sub segments of the industry. For example there are various ways to label products where sugar substitution was done – be it “low sugars”, “sugar-free” or “with no added sugars”. We always combine the best available functionalities with the preferred declaration on the label to bring the best out of your product and transmit the correct message to the consumer. For us it is important to give transparent, clear and complete information to enable the consumer to make a qualified choice.