Food Design

The right color and color intensity should generate appealing appearance. It is the first indicator of the taste that the consumer can expect to experience. If the color and the flavor do not match, confusion and maybe rejection will follow. In other words, color selection is extremely important.

But the taste of the product is essential too and flavor development remains a main driver within the food industry. Taste is complex; it is about flavor, flavor release, flavor intensity, texture and mouthfeel. Flavor trends evolve continuously. New flavors are developed but also traditional flavors are being used in new and innovative applications. Our experts at Brenntag Food & Nutrition consistently succeed in creating concepts where color and flavor perform in perfect synergy. It is about harmoniously appealing to the consumer senses of sight and taste.