Aiding the appearance of food and beverages
Food coloring is in many food and beverages we encounter every day. Although we may not realize it, food colors and additives are responsible for keeping our food looking and tasting the way we expect. Many of the foods we encounter every day would not have the vibrant color we are used to if food coloring wasn’t so typical. In fact, many foods would look completely different and nowhere near as appealing without food coloring.
Carotenoids, which are used mainly for their orange, red, and yellow colors, function as antioxidants in your body. They reduce free-radicals and help your eyes and skin, and lower your risk for cancer and other diseases. One of the most popular carotenoids is beta-carotene, which comes from sweet potatoes and pumpkins — it's often added to dairy products like margarine and cheese because it’s soluble in fat.
It's in all green plants and algae and is essential for their photosynthetic processes. We owe the oxygen in our atmosphere to chlorophyll. Not only that, but it gives mint and lime-flavored foods like ice cream and candy the color we want.
Anthocyanins are organic substances that give fruits such as blueberries, cranberries, and grapes their intense red, violet or blue coloring. They are very popular as natural dyes. Thanks to their water solubility, anthocyanins - unlike many other natural dyes - are suitable for use with a particularly large number of different products. Water-based products such as soft drinks, desserts and even dark corn chips are colored by anthocyanins.
It comes from the root of the turmeric plant that grows most abundantly in Southeast Asia and India, hence its association with some of that region's most popular foods. It's not only a favorite for its excellent flavor but the vibrant yellow color that it naturally imparts.
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Please contact our food experts and specialists for more information on the food colors we can offer you for your product. We are looking forward to working with you on the color of your product.
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