Food coloring is in many of the foods and beverages we encounter every day. Though we may not realize it, food colors and additives are responsible for keeping our food looking and tasting the way we expect. Many of the foods we encounter every day would not have the vibrant color we are used to if food coloring wasn’t so typical. In fact, many foods would look completely different and nowhere near as appealing.
Carotenoids, which are used mainly for their orange, red, and yellow colors, function as antioxidants in your body. They reduce free-radicals and help your eyes and skin, and lower your risk for cancer and other diseases. One of the most popular carotenoids is beta-carotene, which comes from sweet potatoes and pumpkins — it's often added to dairy products like margarine and cheese because it’s soluble in fat.
It's in all green plants and algae and is essential for their photosynthetic processes. We owe the oxygen in our atmosphere to chlorophyll. Not only that, but it gives mint and lime-flavored foods like ice cream and candy the color we want.
Anthocyanins are the organic compounds responsible for the deep color in blueberries, cranberries, and grapes. It’s a popular choice as a natural food color because its solubility in water means it works well in a variety of products — unlike some other natural colorings. Water-based products like soft drinks, jelly, and even blue corn chips get their color from anthocyanins.
It comes from the root of the turmeric plant that grows most abundantly in Southeast Asia and India, hence its association with some of that region's most popular foods. It's not only a favorite for its excellent flavor but the vibrant yellow color that it naturally imparts.
Get in touch
Please contact our Food Experts for more information on the food colors we can offer you for your product. We are looking forward to working with you on the color of your product.